I’ve talked a lot about a “set it and forget it” mindset on the blog. Anything that allows me to make a bulk number of decisions and do the work up front is a win in my book. Meal planning, capsule wardrobes…even self care!
But would you be surprised to know I also use a similar approach with my marketing clients? Often, an entrepreneur or a small business owner will hire me for online marketing and think the buck stops with website copy and social media campaigns. Many of those same folks will have an existing email list (gathered from online sales or some sort of passive sign-up form) that they’ve never done anything with! That’s when I get to swoop in and explain how dang awesome email marketing can be. Why? Because you can set it and forget it, of course!
Email sequences and automations allow you to frontload a huge chunk of marketing work. Once you have all your copy written and all your triggers in place, you get to sit back and watch the magic happen.
Here’s the thing. The internet is a noisy place. Getting people to click through to your corner of the web takes some work and demands you build some trust. Social media can help…but what happens when your platform of choice goes down? Email marketing gets you guaranteed screen time. A front-row seat in someone’s email inbox? That’s a powerful place to be! And with great power comes great responsibility. Here are some tricks of the trade to make sure your email marketing is on point…