In order to bring attention to the ongoing violence in Syria, a British creative agency created a public service announcement titled “Most Shocking Second a Day Video”. Playing on the one-second-a-day videos popularized by many a YouTuber, the PSA demonstrates how one little girl’s world can come crashing down around her in just the span of a year.

The approach is haunting and the end, which states, “Just because it isn’t happening here doesn’t mean it isn’t happening,” is an important truth.