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Finding your blogging niche is one of the best and most powerful ways to grow your audience and start making a profit from your little corner of the internet. Admittedly, I’m interested in LOTS of things (you probably are too) and I’m still working on whittling down what I include on my blog. However, over the years I’ve come to realize that my posts about books, career, travel/packing, and life management systems (like capsule wardrobes and meal plans) perform the best…and not just that…I enjoy creating them, too. They’ve become my own lil “lifestyle” niche! Sure there are other things I’d love to write and share about. But they’re better left outside of Finding Delight.
So, what are some of the steps I took to find this mystical niche? Read on for everything you need to know.
I Looked Closely At My Interests And Passions
To find your niche, you first need to look closely at your interests and passions. You’ll feel far more fulfilled when what you’re researching and writing and SHARING align with what you love. So, one thing I did when trying to find my blogging niche was write out a MASSIVE LIST of everything (and I mean EVERYTHING) that I was interested in, passionate about, or enjoyed doing/researching. Then, I went in with a few highlighters to start identifying some themes.
I Looked At My Skills and Talents (And My Weaknesses Too!)
Next, I evaluated my skills and talents to figure out how to best use them for creating blog content. Of course you should love your niche, but you need to be good at it too. For example, there are a lot of systems I’ve successfully put into practice in my own life to eliminate decision fatigue. I would say I’m skilled at creating them. So I started working them into my blog posts. Not just because I enjoy coming up with them but I’m good at it.
Finding your niche means knowing your weaknesses, too. I love the idea of posting elaborate recipes on my blog (I even did a fair amount of recipe posts back in the day) but I’m just not that great of a cook. I don’t have the patience for taking process photos as I create a dish because cooking itself is already taking up all my concentration. I don’t enjoy it because I’m not that great at it! (I do think there are some exceptions to this wherein you blog about something you want to learn about a la Julie and Julia or if you’re charting a fitness journey. But overall I’d say steer clear of finding a niche based on a weakness.)
I Figured Out What Problems I Could Solve For Other People
I started to think about what problems people were facing and how my blog posts might be able to solve them. Now I know this sounds high and mighty but think about it! When you type something into the search bar of Google, what are you looking for? Usually a solution, right? It might be how to DIY a really expensive piece you fell in love with at Anthropologie or home remedies for seasonal allergies or even the answer to some obscure celebrity-gossip query.
Solving problems for people is a key aspect of your niche. It’s also an almost guaranteed way to increase readership. (When people are searching on Google or Pinterest for an answer–they might just click on YOUR solution!) But I also wanted to take current readers into consideration when evaluating the type of problems I could solve.
I’ve conducted two reader surveys on my blog over the years. Both of which asked readers to answer,
“What challenges or frustrations are you facing in your life right now?”
Many of their answers went on to become topics I tackled in future blog posts!
[Related: Librarians solve people’s problems every day! USC has an awesome library science degree if this is a path that speaks to you beyond the world of blogging – learn more on their website.]
I Learned From My Competition
Your competition can be used to your advantage. When identifying my specific niche within lifestyle blogging, I began to look at other blogs less as something to emulate and more for what I could do differently than them. What could I do better? Not really in a competitive way…or in a wishing them ill-will sorta way. But my life experience and expertise and passion are uniquely mine. So my niche and my blog should be uniquely mine, too! I want ALL of our blogs to succeed because of who we are and what we love. Not because we’re trying to tick a bunch of boxes of what a blog “should” include. Make sense?
I Constantly Experiment
When you think you’ve figured out your niche, run tests and experiments. No one needs to know about these tests and experiments…they’re just for you! They will help you to figure out whether your ideas are something that should be pursued in the long term. Whether your readers will love it, if your traffic will grow, and most importantly, if you will enjoy it. If you find some posts in the new niche are meeting all of the above — take note! And then look into ways you can double down on that sort of content.
But don’t be afraid to drop something that hasn’t worked and move on to the next experiment. You might decide you want to start reviewing brunch locations everywhere you travel to…and then find you’ve started resenting an activity you once enjoyed. Or what about a crochet tutorial that you spend hours photographing and uploading…only to find it got 5 views?
Not everything will work, but you won’t know until you try! And you can always move on to the next great idea!
What steps did you take to find your blogging niche? Any content ideas you love in theory but just didn’t work in practice? SPILL!