[* This post may contain affiliate links — because my blog is my side hustle!! 😉 ]
Congratulations! Your blog has graduated from a fun hobby and creative outlet to something that is pulling in a bit of money on the side. This is an amazing development! But now what???
If you’ve decided to roll with it and turn your much-loved baby blog into a full-fledged side hustle, there are a few things to keep in mind. Blogging can be a fun way to make some extra cash, but only if you’re prepared to put in a fair amount of work. While Finding Delight is by no means my full time job, I do consider it profitable enough to be included in the lil pie chart in my brain that is titled “work.” Unfortunately, there are a lot of resources out their for folks lookin’ to turn their lifestyle blog into the whole dang pie but not that many for those of us who are happy with keeping it at a good, hearty slice.
With that in mind, here are a few things I wish I had implemented as soon as I decided to consider my blog a money-making side hustle…
Keep It Separate
First, successful blogging is just one chunk of your life. So it needs it’s own chunk of time! Schedule dedicated time for your blog that is separate from the hours you need for your main income source but also separate from your home life, too. It took me awhile to get a hang of this and I would often let blog stuff leak into both realms. My saving grace in this department was definitely my perfect planner. This thing lets me schedule my day down to the half hour–which might sound crazy to some! But if I can see where in the week I have “blog work” scheduled (always highlighted in a pretty pink!), I’m less likely to pop into WordPress when I should be working or email that company back when I’d rather be hanging out with my husband.
Making Time For You
I think there’s a tendency among bloggers to stack their plates too high. When something that started out as a hobby becomes a part-time job, it can be hard to reconceptualize. It doesn’t feel like work. However, you might find that there is great potential and power in slowing down and allowing some time for yourself. Last week I didn’t put up a single blog post because I wanted to give my full attention to a new project I was really excited about. And that’s ok! Sure there are things I do, like affiliate linking, that allow my site to make money without me around. But for the most part, I just don’t worry about it anymore. Think about this time away from blogging as the space in which content can be born! You allow yourself time to read books, or play games (www.finalfantasyxvapp.com#home), or travel, or bake a cake…whatever it is that you enjoy…and then you’ll have these rich experiences and opinions to share with your readers later!
Know The Reader
If there is anything that means success in the literary world, it is the ability to know your readers well, inside and out. And the same goes for blogging – if you can make sure that you really have a strong grasp of your audience, then you will be able to provide enjoyable and useful content. This becomes a careful balance when your blog is a side-hustle. You might start to feel pulled in a lot of directions. I know I did. You want to create the content you enjoy creating…but also get paid to do so by brands. You want your friends and family to continue stopping by…but you also want to grow your audience to include new folk. I put new posts to the test with a series of questions:
(In order of importance)
Will I enjoy creating this?
Will the readers I currently have gain something from this?
Can I optimize or monetize in some way?
Could this encourage new folk to join my tribe?
Any blogging-as-side-hustle hopefuls out there? I’d love to hear your questions, challenges, or thoughts! ❤
And bloggers who already have this blogging-for-biz thing nailed down — What would you tell someone just starting out on this journey? xoxo