I started a LIST SERIES in Summer 2018 and decided to keep adding to it here and there. These posts are kinda like an introduction (or a reintroduction for those who’ve been with me since the jump!). A nice to meet ya, so glad you stopped by, now STAY AWHILE! Why lists? Because I love making ’em! Enjoy…
What I like to do once a week, every week…
Breakfast for dinner
Power-hour cleaning routine
Review my bank accounts
Fill in my planner
Yoga (at least once!)
Check in with all my clients
Post a mid-week round-up
Record an episode of Uncovered
Tell me about your weekly rituals in the comments below! xoxo
[And in case you’re curious…
I’ve talked a lot about a “set it and forget it” mindset on the blog. Anything that allows me to make a bulk number of decisions and do the work up front is a win in my book. Meal planning, capsule wardrobes…even self care!
But would you be surprised to know I also use a similar approach with my marketing clients? Often, an entrepreneur or a small business owner will hire me for online marketing and think the buck stops with website copy and social media campaigns. Many of those same folks will have an existing email list (gathered from online sales or some sort of passive sign-up form) that they’ve never done anything with! That’s when I get to swoop in and explain how dang awesome email marketing can be. Why? Because you can set it and forget it, of course!
Email sequences and automations allow you to frontload a huge chunk of marketing work. Once you have all your copy written and all your triggers in place, you get to sit back and watch the magic happen.
Here’s the thing. The internet is a noisy place. Getting people to click through to your corner of the web takes some work and demands you build some trust. Social media can help…but what happens when your platform of choice goes down? Email marketing gets you guaranteed screen time. A front-row seat in someone’s email inbox? That’s a powerful place to be! And with great power comes great responsibility. Here are some tricks of the trade to make sure your email marketing is on point…
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor
Sold on the idea of email marketing and interested in learning more. Check out Campaign Monitor. Need help making the most of your existing email list? Shoot me a message HERE. I’d love to help!