Tag Archives: social media manager

Don’t Hide Your Hustle: Latasha, Social Media Manager

Welcome to Don’t Hide Your Hustle, a new series on Finding Delight that explores the myriad of ways to make a living in 2017. I’m asking folks to share how they hustle over the course of one work-day (which usually extends far beyond a 9 – 5 situation).

Today, I present you with Latasha’s story. She’s a social media whiz-kid in the corporate world and produces a stellar YouTube channel. (Seriously, I binge watched her videos recently and they’re a magnificent mix of beauty, lifestyle, and smart lady opinions.) Let’s check out her hustle!

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Hello! My name is Latasha James and I am a social media community manager. Although my official job title is pretty standard and well-known nowadays, my life is anything but average. Because I work full-time doing corporate social media, freelance for clients across the globe, and manage my own personal branding efforts (which include a blog and YouTube channel), it goes without saying that I lead a pretty busy life. I wouldn’t want it any other way though — there’s never a dull moment and my life is always full of surprises. Come along with me for a recent Monday in my life!

6:30 am – I try to wake up a couple of hours before I have to leave the house so I have time to pull together a nice outfit, sip some coffee, and get a little bit of freelance work done. This morning I spent my free time checking emails and jotting down notes for a conference call with a client in Paris tomorrow.

8 am – I hop into my car and prepare for my sometimes treacherous commute… which usually involves a podcast. The Ask Gary Vee Show, Online Marketing Made Easy With Amy Porterfield, and Social Media Social Hour are my favorites. If I’m feeling like I need some extra self-care, I’ll turn on Nahko and Medicine for the People and belt it out on the highway instead… which is exactly what I did today.

9 am – I arrive at the office, sip more coffee 😉, check emails, and start a to-do list for the day.  I also use the beginning of my day to check the social media inbox for any urgent questions or inquiries.

10 am – After the immediate maintenance is taken care of, I start to schedule social posts for the day — this can take some time since I manage quite a few accounts.

11:30 am – Time for some personal branding! My company uses an employee advocacy tool that encourages us to share posts about the company and other relevant content with our networks, so I add a couple of articles to my Twitter queue. I also make sure to share some of my own personal posts and general social media industry content.

12 pm – Lunch time! I almost always work through lunch. Today I grabbed a quick salad from my company’s cafe, turned on a Podcast, and worked on the engagement piece of social media management aka ‘liking’ our social mentions, retweeting relevant accounts, and responding to comments that weren’t considered ‘urgent’ from this morning. This is the fun part of social media management — it involves lots of thank you’s and smiley faces. 😃

1 pm – I like to use my post-lunch energy to tackle a bigger project like implementing a large social plan, creating a video, or publishing something on the website. My company has quite a few events coming up, so today I worked on social support for those.

3:30 pm – This is the point in the day where I get started on scheduling social posts for the following day, close the loop on any customer service issues, and make a to-do list for the next day.

5 pm – Waste no commute time! I usually take a call with a client or listen to another Podcast, and today I choose to have a check-in with a local client.

5:30 pm – Immediately after getting home, I take some time to rest and unwind. Today I make a light meal, catch up on The View (I can’t help it, I’m addicted), and touch base with my partner, Norris.

6:30 pm – I send out a newsletter for a freelance client every Monday, which takes up quite a bit of my evening. I like to get started on that sooner than later.

8 pm – For another client, I am in charge of team organization and weekly social analytics. Once the newsletter is complete, I work on sending out an internal update email to my team and updating a spreadsheet full of metrics from the week before.

8:30 pm – More social media scheduling… 😃 This time as a freelancer. Since I only manage two accounts for this client, versus several at my company, this is pretty quick. I use Buffer, which is super user-friendly, very inexpensive for small businesses and freelancers, and makes it easy to recycle posts.

9:30 pm – More relaxation… with a twist. My boyfriend and I throw a silly TV show on in the background while we work on other things. Today I’m working on getting a YouTube video published, so I update the metadata, create a thumbnail with Picmonkey, and post it to my social networks while vegging out in my onesie.

10:30 pm – Winding down is important to me, and so is communication. Norris and I usually have a cup of tea, turn off the TV, and just talk for a little while before bed. Tonight the topics range from politics to goofy memes. It’s such a nice way to end the day. I’m a night owl and rarely fall asleep before midnight, but I like to start winding down well before then.

Thanks so much for sharing your hustle, Latasha! Do you guys have any questions for her? Do any of you spend your weekend and evening free-time working on personal branding efforts?  

P.S. Are you a hustler willing to share your story? Let’s chat! I would love to know how you’re making money while following your dreams in 2017. Shoot me an email — ebeth.berger@gmail.com. Thanks!

Don’t Hide Your Hustle: Kelsey, Concierge Hairstylist and Makeup Artist

Welcome to Don’t Hide Your Hustle, a new series on Finding Delight that explores the myriad of ways to make a living in 2017. I’m asking folks to share how they hustle over the course of one work-day (which usually extends far beyond a 9 – 5 situation).

Today, I present you with Kelsey’s story (whose hustle changes so drastically from day to day that we just had to include two!). Kelsey has been a licensed cosmetologist in Texas for many years and she also has a social media management and virtual assistant business. Let’s check out her hustle!

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Hey ya’ll!  My name is Kelsey and what I do changes from day-to-day and seasonally.  The one consistent in my life is lots and lots of coffee: black with a sprinkle of cinnamon or a coconut milk latte with light foam.  Monday thru Thursday I am a Social Media Strategist and Marketing Manager.  I create content for other businesses including: blog posts, brochures, email campaigns and press releases.  I also create “less fun” content including Annual Reports, Investor Relations presentations, and Proxy Statements.  Like many I sit in front of my computer for hours answering emails and typing until my nails are blue.  Friday, Saturday, and some Sundays I am a stylist.  I have eleven years as a licensed cosmetologist in Texas and absolutely love working with brides.  I book wedding parties across the state as well as across the country and internationally.  I love that every day with a new client brings new challenges!

A recent Thursday working as the Marketing Guru at Styled Startup:

5:30 am – Wake-up and immediately check today’s calendar. Looks like it is going to be a busy one!

6:00 am – Drink my first cup of coffee and check emails. I have eight (!) email accounts so this can take a while.  I delete the spam, try not to get distracted by shopping deals, and favorite the emails I need to respond to.

7:00 am – Reach out to Virtual Assistants to discuss the daily to-do list.

7:30 am – Get more coffee.  Fix my hair and put on makeup.  Usually I only straighten my bangs and throw the rest of my hair into a messy bun. I contour, put on eyeshadow, eyeliner, two coats of mascara, bronzer, and a burgundy lip color.

9:00 am – Skype with a client to discuss new materials and social media strategy for the next month.  We are amping up her email campaigns to make them look more exciting.   I take notes outlining upcoming events and promotions.

9:30 am – Time for morning Instagram posts. I schedule my Instagram posts for a curated feed and to track hashtags across my accounts and client accounts.

9:45 am – Respond to 165 emails.  Trade secret: I have auto-responses set for most occasions but there are some responses that require a non-template response.

10:30 am – I head out for brunch with a local photographer. We enjoy crepes and lattes.  I like savory crepes with lots of veggies and feta but she opted for sweet. This sort of networking is a huge part of all of my businesses!  I use photographers to style and shoot flat-lays for my websites. Plus, photographer referrals are my favorite way to book brides.  

noon – More emails!

1:00 pm – I work on marketing materials for a client.  I create brochures and update their website.  Of course I have to link all these new materials to social media, too.

4:00 pm – Touch base with Virtual Assistants to make sure all their work was completed.  If any tasks are remaining by this time of day, we discuss options for finishing in the evening or the next day.

4:45 pm – Afternoon/Evening Instagram posts.

5:30 pm – I hit up Happy Hour with a bride I’ll soon by styling.  Since it is winter I opt for red wine but during the hot, Texas summer you can find me with a French 75 or margarita on the rocks!  I meet all of my brides for coffee or drinks prior to booking their wedding.  This has helped me significantly reduce “bridezillas” and make sure that I’m compatible with all my brides.  A bride should feel comfortable on her wedding day! Since she and her bridesmaids will spend a significant amount of time with me, it’s important that I’m someone she wants to hang out with on her big day! She also needs to make sure my portfolio is able to accommodate the hair and makeup aesthetic she’s looking to achieve.

7:00 pm – Another round of emails.

8:00 pm –  I have a good friend who is a small business owner in another state who acts as my accountability partner.  We have a nightly call or FaceTime to discuss our daily wins and losses.  I call her now to discuss our daily activities.

8:45 pm – Final Instagram posts go up.  I scroll through the feeds and correspond with like minded creatives.  Did you know for a comment to gain traction with Instagram’s new algorithm it has to be at least three words?  I try to be genuine and only comment on pictures I can directly relate to or that tug at my heartstrings.

9:00 pm – I fire off a Facebook chat to my photographer friend. The convo started out personal but quickly turns into a business discussion.  This leads to me scrolling through the friend’s Instagram account to perform a quick audit.  We discuss where disconnect with potential clients may be.

9:30 pm – Now I am performing hashtag searches to determine which hashtags will drive the most traffic to her Instagram.  I create a list of twenty hashtags to use in every Instagram post and send it over to her.  

11:00 pm – Scrolling through Instagram, I find a few more accounts to interact with before checking my email one last time and then heading to bed.

A recent Friday working as a Concierge Hairstylist and Makeup Artist:

5:30 am – Wake-up, check the calendar, drink coffee, and attend to emails.

6:45 am – Check that hair and makeup bags were properly packed and make sure we have enough applicators and lashes for the bride and all her bridesmaids.

7:00 am – Drink more coffee while fixing my hair and doing my makeup.

8:30 am – Fill up my 30 ounce Yeti with (more) coffee, grab the bags, and head out the door.

9:00 am – Arrive at the venue, meet with my team, and unpack hair and makeup bags.  It is crucial to get everything organized right away to stay on schedule throughout the day.

9:15 am – Airbrush Makeup for Bridesmaid #1.

10:00 am – Hairstyle for Bridesmaid #1.

10:45 am – Airbrush Makeup for Bridesmaid #2.

11:30 am – Hairstyle for Bridesmaid #2.

12:15 pm – Airbrush Makeup for the Bride.

1:00 pm – Hairstyle for the Bride.

1:45 pm – Hair and Makeup for the Flower Girl. This doesn’t take long as flower girls usually just get a little shimmer eye shadow, blush, and some lip gloss. Just enough to feel like a princess!

2:30 pm – I collect any outstanding payments, Square has made this a huge time saver.  Before, I had issues with checks bouncing or bridesmaids forgetting to bring cash.  Luckily everyone always has a card on them and Square has my back with transaction protection.

2:45 pm – Pack-up hair and makeup-bags.  The team leaves together and heads their separate ways.

3:15 pm – Arrive home and unpack the bags. I inventory all the items and make lists of those we are running low or out of.

4:30 pm – Payroll for the day in Square dashboard.

5:00 pm – I deep clean and sanitize all the makeup brushes.

5:15 pm – I fire off a response to an email from my dream venue for Wedded Weekend 2018 and book a follow-up call with the owner.  Proceed to do a happy dance around the townhouse!!!

5:30 pm – I work on the budget spreadsheet for Wedded Weekend 2018. I created Wedded Weekend, a three day creatives retreat and styled shoot workshop for wedding vendors, in 2016. The weekends are filled with collaboration, learning, and lots of fun. But the prep is a LOT of work. I try to carve out a few hours on weekend evenings to check a few items off my Wedded Weekend to-do list.

Thanks so much for sharing your hustle, Kelsey! Do you guys have any questions for her? Do any of you completely switch professional gears between weekdays and weekends?  

(Photo by Nicki Evans Photography.)

P.S. Are you a hustler willing to share your story? Let’s chat! I would love to know how you’re making money while following your dreams in 2017. Shoot me an email — ebeth.berger@gmail.com. Thanks!