Tag Archives: marketing

6 Ways to Use PicMonkey

If you need to edit photos, make graphics for your blog or social media accounts, or just want an awesome template for an Instagram post, you need to check out PicMonkey!

I’ve been using PicMonkey for years. I rave about it to friends and clients. But I’ve never written a dedicated post about this sneaky lil blogger hack.

So, in case you’ve never heard of PicMonkey before, it is an online image editing tool that is super user friendly and perfect for all my influencers, bloggers, entrepeneurs, and marketing mavens out there! What can you create with PicMonkey? SO. MANY. THINGS!

Here are 6 ways I use PicMonkey for my blog, clients, and personal life…

1. Photo Editing

I love snapping photos on my adventures! Before I pop ’em into a blog post, many of them get a quick edit in PicMonkey. Because my posts aren’t super photo-driven, Photo Shop just doesn’t seem like a worthwhile investment at this time (and I don’t really have time or the desire to learn how to use it — just being real). So this is a great alternative! I usually crop or straighten my photos as needed. Then, adjust the exposure and color. Sometimes I’ll sharpen them, too. Here are a couple images I edited with PicMonkey…

2. Invitations

There are a ton of templates available to make custom invitations for everything from birthdays and graduations, to surprise baby showers and special promotional events. Chet and I actually used PicMonkey to create the “Save the Date” cards for our wedding!

save the date with picmonkey

3. Graphics

I manage website and social media content for several of my clients. PicMonkey is a great way for me to quickly create a graphic for their blog posts or online newsletters. All I do is keep a spreadsheet with each of my clients, which PicMonkey fonts are suitable for their brands, and any HEX color codes. All I need is an image and bada-bing, bada-boom–I’ve got a custom graphic!

everything you need to know to find your blogging niche

4. Cover Photos

Social media cover photos are a fun way to show off a bit of personality, as well as cross-promote across different platforms. I usually opt for a simple look, but I recently created this Twitter cover photo in PicMonkey and thought it was pretty cute! There are a ton of templates available and there’s no going back and forth to get the right size for the right platform.

5. Collages

I also use PicMonkey to create collages. This is how I first discovered PicMonkey — googling an easy way to include multiple photos in a single image. Below, you’ll see a collage I created for my About page as well as the format I used when I was making monthly favorites posts.

6. Brand Boards

Finally, who doesn’t love a good inspiration board??? If you want to put together a cohesive vision for your brand, then I highly recommend checking out the brand board templates on PicMonkey. As an example, I put together a board for Finding Delight. This is to help guide my aesthetic and posts for Fall 2018 and the sort of vibe I’m hoping to convey with my content in the upcoming season. This one is for my personal use, but this is also a great tool for sharing the feel of your brand with others or creating media kits for companies who want to partner with you.

finding delight fall 2018

Have you ever used PicMonkey? What are your favorite features?

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Don’t Hide Your Hustle: Kelsey, Concierge Hairstylist and Makeup Artist

Welcome to Don’t Hide Your Hustle, a new series on Finding Delight that explores the myriad of ways to make a living in 2017. I’m asking folks to share how they hustle over the course of one work-day (which usually extends far beyond a 9 – 5 situation).

Today, I present you with Kelsey’s story (whose hustle changes so drastically from day to day that we just had to include two!). Kelsey has been a licensed cosmetologist in Texas for many years and she also has a social media management and virtual assistant business. Let’s check out her hustle!

dhyh-kelsey-black-and-white

Hey ya’ll!  My name is Kelsey and what I do changes from day-to-day and seasonally.  The one consistent in my life is lots and lots of coffee: black with a sprinkle of cinnamon or a coconut milk latte with light foam.  Monday thru Thursday I am a Social Media Strategist and Marketing Manager.  I create content for other businesses including: blog posts, brochures, email campaigns and press releases.  I also create “less fun” content including Annual Reports, Investor Relations presentations, and Proxy Statements.  Like many I sit in front of my computer for hours answering emails and typing until my nails are blue.  Friday, Saturday, and some Sundays I am a stylist.  I have eleven years as a licensed cosmetologist in Texas and absolutely love working with brides.  I book wedding parties across the state as well as across the country and internationally.  I love that every day with a new client brings new challenges!

A recent Thursday working as the Marketing Guru at Styled Startup:

5:30 am – Wake-up and immediately check today’s calendar. Looks like it is going to be a busy one!

6:00 am – Drink my first cup of coffee and check emails. I have eight (!) email accounts so this can take a while.  I delete the spam, try not to get distracted by shopping deals, and favorite the emails I need to respond to.

7:00 am – Reach out to Virtual Assistants to discuss the daily to-do list.

7:30 am – Get more coffee.  Fix my hair and put on makeup.  Usually I only straighten my bangs and throw the rest of my hair into a messy bun. I contour, put on eyeshadow, eyeliner, two coats of mascara, bronzer, and a burgundy lip color.

9:00 am – Skype with a client to discuss new materials and social media strategy for the next month.  We are amping up her email campaigns to make them look more exciting.   I take notes outlining upcoming events and promotions.

9:30 am – Time for morning Instagram posts. I schedule my Instagram posts for a curated feed and to track hashtags across my accounts and client accounts.

9:45 am – Respond to 165 emails.  Trade secret: I have auto-responses set for most occasions but there are some responses that require a non-template response.

10:30 am – I head out for brunch with a local photographer. We enjoy crepes and lattes.  I like savory crepes with lots of veggies and feta but she opted for sweet. This sort of networking is a huge part of all of my businesses!  I use photographers to style and shoot flat-lays for my websites. Plus, photographer referrals are my favorite way to book brides.  

noon – More emails!

1:00 pm – I work on marketing materials for a client.  I create brochures and update their website.  Of course I have to link all these new materials to social media, too.

4:00 pm – Touch base with Virtual Assistants to make sure all their work was completed.  If any tasks are remaining by this time of day, we discuss options for finishing in the evening or the next day.

4:45 pm – Afternoon/Evening Instagram posts.

5:30 pm – I hit up Happy Hour with a bride I’ll soon by styling.  Since it is winter I opt for red wine but during the hot, Texas summer you can find me with a French 75 or margarita on the rocks!  I meet all of my brides for coffee or drinks prior to booking their wedding.  This has helped me significantly reduce “bridezillas” and make sure that I’m compatible with all my brides.  A bride should feel comfortable on her wedding day! Since she and her bridesmaids will spend a significant amount of time with me, it’s important that I’m someone she wants to hang out with on her big day! She also needs to make sure my portfolio is able to accommodate the hair and makeup aesthetic she’s looking to achieve.

7:00 pm – Another round of emails.

8:00 pm –  I have a good friend who is a small business owner in another state who acts as my accountability partner.  We have a nightly call or FaceTime to discuss our daily wins and losses.  I call her now to discuss our daily activities.

8:45 pm – Final Instagram posts go up.  I scroll through the feeds and correspond with like minded creatives.  Did you know for a comment to gain traction with Instagram’s new algorithm it has to be at least three words?  I try to be genuine and only comment on pictures I can directly relate to or that tug at my heartstrings.

9:00 pm – I fire off a Facebook chat to my photographer friend. The convo started out personal but quickly turns into a business discussion.  This leads to me scrolling through the friend’s Instagram account to perform a quick audit.  We discuss where disconnect with potential clients may be.

9:30 pm – Now I am performing hashtag searches to determine which hashtags will drive the most traffic to her Instagram.  I create a list of twenty hashtags to use in every Instagram post and send it over to her.  

11:00 pm – Scrolling through Instagram, I find a few more accounts to interact with before checking my email one last time and then heading to bed.

A recent Friday working as a Concierge Hairstylist and Makeup Artist:

5:30 am – Wake-up, check the calendar, drink coffee, and attend to emails.

6:45 am – Check that hair and makeup bags were properly packed and make sure we have enough applicators and lashes for the bride and all her bridesmaids.

7:00 am – Drink more coffee while fixing my hair and doing my makeup.

8:30 am – Fill up my 30 ounce Yeti with (more) coffee, grab the bags, and head out the door.

9:00 am – Arrive at the venue, meet with my team, and unpack hair and makeup bags.  It is crucial to get everything organized right away to stay on schedule throughout the day.

9:15 am – Airbrush Makeup for Bridesmaid #1.

10:00 am – Hairstyle for Bridesmaid #1.

10:45 am – Airbrush Makeup for Bridesmaid #2.

11:30 am – Hairstyle for Bridesmaid #2.

12:15 pm – Airbrush Makeup for the Bride.

1:00 pm – Hairstyle for the Bride.

1:45 pm – Hair and Makeup for the Flower Girl. This doesn’t take long as flower girls usually just get a little shimmer eye shadow, blush, and some lip gloss. Just enough to feel like a princess!

2:30 pm – I collect any outstanding payments, Square has made this a huge time saver.  Before, I had issues with checks bouncing or bridesmaids forgetting to bring cash.  Luckily everyone always has a card on them and Square has my back with transaction protection.

2:45 pm – Pack-up hair and makeup-bags.  The team leaves together and heads their separate ways.

3:15 pm – Arrive home and unpack the bags. I inventory all the items and make lists of those we are running low or out of.

4:30 pm – Payroll for the day in Square dashboard.

5:00 pm – I deep clean and sanitize all the makeup brushes.

5:15 pm – I fire off a response to an email from my dream venue for Wedded Weekend 2018 and book a follow-up call with the owner.  Proceed to do a happy dance around the townhouse!!!

5:30 pm – I work on the budget spreadsheet for Wedded Weekend 2018. I created Wedded Weekend, a three day creatives retreat and styled shoot workshop for wedding vendors, in 2016. The weekends are filled with collaboration, learning, and lots of fun. But the prep is a LOT of work. I try to carve out a few hours on weekend evenings to check a few items off my Wedded Weekend to-do list.

Thanks so much for sharing your hustle, Kelsey! Do you guys have any questions for her? Do any of you completely switch professional gears between weekdays and weekends?  

(Photo by Nicki Evans Photography.)

P.S. Are you a hustler willing to share your story? Let’s chat! I would love to know how you’re making money while following your dreams in 2017. Shoot me an email — ebeth.berger@gmail.com. Thanks!

Top 10 Yard Sale Advertising Tips

yard sale e-book

Hi guys! Now that spring has sprung in the US, you may have noticed signs start to pop up around your neighborhood. You may have even gotten the itch to wake up before dawn on a Saturday morning and follow their bold arrows like a treasure map. Where did these signs lead you? Why, to everyone’s favorite example of “one man’s trash is another man’s treasure” of course! The Yard Sale.

But what if you want to cash-in on this warm weather fun for yourself? What if you have a whole bunch of extra stuff weighing you down or are looking to raise some funds for an upcoming adventure?

Today I’ve partnered with YardSales.net to bring you a few handy-dandy tips to make sure you have a steady stream of folks at your next yard sale. Not just a sad trickle of passersby.

Back when I lived in Bowling Green, my friends and I often marked the arrival of Summer with a yard sale. We were broke-as-a-joke college kids looking to unload a few possessions before we, inevitably, packed up and moved from one terrible rental to another. Oh, and did I mention we were poor? Any extra cash to pay the light bill and treat ourselves to a pizza and a pitcher of beer was a God-send.

all diamonds Here’s a snap of one such yard sale with my friends Maggie, Chad, and Katie (I believe my friend Ashley is behind the camera). We called this yard sale “All Diamonds, No Rough.” (Old vacuum cleaners, a sled, and stacks of t-shirts? DIAMONDS, PEOPLE. DIAMONDS!!!)

While we usually ended up with a little extra cash at the end of these (desperate) money-making attempts, they never made us as rich as we hoped.

Wanna know where we went wrong? Impulsivity. Met with a combination of bored, broke, and scheme-filled brains…we’d decide, “Hey! Let’s have a yard sale!” and then proceed to stay up all night pricing items and throw them out in the lawn the next day. No forethought, not a lot of planning, a few haphazard signs and Craigslist ads scattered about the day of.

After checking out the e-book The Ultimate Guide to Hosting a Yard Sale, I now know where our hustle fell short. So, let’s all learn from my well-intentioned haphazard sales of the past! In case you’re planning a yard sale of your own, here are some tips from the book about HOW TO ADVERTISE

  1. RESEARCH. Before you start hanging up signs, do a little research about ordinances in your town or city which may prohibit you from doing so. Find out if a yard sale permit is necessary in your area.
  2. PROVIDE INFO. Create some signs with the following info — Type of sale, date and time, address and/or cross-streets. Remember: Most folks will be reading your signs as they drive by in a car so keep them concise and legible.
  3. CONSISTENCY. Every sign should be the same color and design so as not to confuse potential customers.
  4. ADD FLAIR! Attract eyes to your signs by adding balloons, pinwheels, arrows, etc.
  5. COMMUNITY BOARDS. Create a few 8.5″ x 11″ sale signs to hang on community boards at libraries, grocery stores, cafes, etc. (Here’s a helpful template.)
  6. GRAB ATTENTION. Write an attention-grabbing advertisement that you can post around the web. “Multi-Family” or “Moving Sale” are sure to attract some extra attention!
  7. DETAILS. Along with pertinent information; like times, dates, and location, your online ad should include details. List your big ticket items and any collectibles. If you’re selling clothes, include brands and sizes. And don’t forget to attach some photos!
  8. NETWORK. There are lots of websites you can advertise your yard sale for FREE. Check out Craigslist, YardSales.net, and GarageSaleFinder.com. (Just to name a few!)
  9. GET SOCIAL! Don’t forget to post about your yard sale on your personal social media accounts like Facebook, Twitter, and Instagram.
  10. IN BLACK AND WHITE. Finally, if you have the funds for it you may want to consider taking out an ad in your local newspaper. These can run anywhere between $25-$200 depending on the reach of the paper.

yard sale amazon banner

For more tips on having your most successful yard sale yet, go grab a copy of The Ultimate Guide to Hosting a Yard Sale! YardSales.net is offering FREE DOWNLOADS of this e-book THIS WEEK (May 23 – May 27). Go grab one! You’ll be de-cluttered and raking in the dough in no time.

Maybe you’ll even decide to treat yourself to a pizza and a pitcher of beer! Enjoy!

(This post is in collaboration with YardSales.net. All opinions are my own.)

 

mid-week round-up

asphalt flower

What are you up to this week? This past weekend was in the 70’s and sunny, so I had a lovely time zipping around the city and even took in an outdoor percussion concert. Can’t wait for summer adventures to begin! Have a great Wednesday, and here’s a little link love from me to you…

I wonder why people keep mentioning this story to me? #lastnameproblems

Doodle blog.

Lawmakers would have us believe that being poor is awesome.

In case you’re apartment hunting.

Grow your food! (More garden porn.)

These jokes take me back to 2002 in a BIG way.

A sweet grocery list template.

Looking at the first and final frames of great films.

Food secrets for a long life.

Marketing bifurcation is generally bullshit.

Relatable.

As a former forensics educator, this piece hit my heart. #LetMatthewTeach

Did you know?

cigarettecards

Did you know cigarette manufacturers used to issue trading cards to stiffen packs and advertise their brands? Above is Gallaher’s Cigarettes’ “How to” collection and below is Ogden’s Cigarettes’ take on my favorite child star! I love this vintage marketing. Seems like a fun thing to keep an eye out for when ambling about in antique stores and flea malls.

cigarette card shirley

It’s all about the #.

How funny is this video??? I’ve been feeling a lot of Lexington pride lately. How wonderful to live in a city that has such a vibrant, local community but doesn’t take itself too seriously. We live here. We know the unique and wonderful places to eat, shop, party, explore…because we dine, buy, drink, dance, hike and play at them. Why not tell people about these places? Why NOT promote tourism from the inside out?

#ShareTheLex, y’all!

P.S. Easter at the Ashland Estate.