I’ve talked a lot about a “set it and forget it” mindset on the blog. Anything that allows me to make a bulk number of decisions and do the work up front is a win in my book. Meal planning, capsule wardrobes…even self care!
But would you be surprised to know I also use a similar approach with my marketing clients? Often, an entrepreneur or a small business owner will hire me for online marketing and think the buck stops with website copy and social media campaigns. Many of those same folks will have an existing email list (gathered from online sales or some sort of passive sign-up form) that they’ve never done anything with! That’s when I get to swoop in and explain how dang awesome email marketing can be. Why? Because you can set it and forget it, of course!
Email sequences and automations allow you to frontload a huge chunk of marketing work. Once you have all your copy written and all your triggers in place, you get to sit back and watch the magic happen.
Here’s the thing. The internet is a noisy place. Getting people to click through to your corner of the web takes some work and demands you build some trust. Social media can help…but what happens when your platform of choice goes down? Email marketing gets you guaranteed screen time. A front-row seat in someone’s email inbox? That’s a powerful place to be! And with great power comes great responsibility. Here are some tricks of the trade to make sure your email marketing is on point…
Source: 10 Email Marketing Do’s and Don’ts by Campaign Monitor
Sold on the idea of email marketing and interested in learning more. Check out Campaign Monitor. Need help making the most of your existing email list? Shoot me a message HERE. I’d love to help!
I talked recently about a habit I’m trying to break, but today I’d like to share a habit I’m trying to pick up (or at least become better about!)
Commenting on blogs.
And generally being more supportive and “vocal” about the online content I engage with. Because the keyword there is engage, right? I have this blog. I have a podcast. I work remotely for clients who need help with marketing and web content. So, I’m constantly consuming online content. But often times, it’s just that…consuming, not engaging with.
I guess, initially, my motives are a little selfish. I feel like I should interact with blog posts (and other content) the way I want people to interact with mine. But, I think it’s more than that:
– I want to be encouraging to people I think are doing rad things online…
– I want to feel like we’re all in this together (see also: work remotely. y’all are my co-workers, mk?)…
– …and honestly, I want to do my part to make sure this is happening.
But sometimes that sort of very public, online love-fest feels overwhelming to me. It is so much easier to be a lurker. To feel uncomfortable about admiration or networking or a comment that doesn’t really add all that much to the conversation other than — “wow, this was really fun to read!”
So, I’m seeking input…
What do you think? Is this an area you’re awesome at? What advice would you offer? TELL ME EVERYTHING!